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“Do small things with great love.”

Hey! I'm Lulu, a product designer, illustrator, and interdisciplinary artist based in Sydney and around the world.

In design, I thrive on problem-solving, transforming user needs into wireframes, high-fidelity designs, and tested products. I guide projects from user research to implementation, crafting digital solutions that solve complex business challenges with a user-centered approach. Collaborating with users, stakeholders, and teams, I integrate feedback throughout the design process.

As an artist, I weave storytelling into my work, inspired by whimsical and fantastical themes. I love working with gouache, watercolour, and mixed media, and I'm drawn to immersive technologies like AR and VR for their storytelling potential.

Outside of design & art, you can find me hiking through nature trails, exploring new travel destinations, and getting lost in the charm of a new place, drawing inspiration from the world around me.

Services

Product Strategy

Discovery

Co-design Workshop 

User & Market Research

Qualitative Research

Competitor Analysis 

Service Design

User Journey Mapping

Workshop Facilitation

UX Design

Ideation

Wireframing

Prototyping

Usability Testing

UI design

Website

Mobile App

Other Digital Interfaces

Illustration & XR

Ideation

Creating Artwork

Animation

Development in Adobe Aero

Why work with me

Personalised & Specialised Expertise

My work is focused and tailored, bringing specialised knowledge to your project that larger firms may lack.

Cost-Effective & Flexible Services

I offer high-quality work without the overhead costs of larger agencies, ensuring you get the best value for your investment.

Direct Communication

You'll work directly with me, ensuring clear and effective communication throughout the project.